SUNSET BRANDS INC. BECOMES FIRST PUBLICLY-TRADED COMPANY DEDICATED TO LOW CARB FOODS

Market Leadership Is 'Goal' With Low Carb Creations(TM)

Los Angeles, Calif. - Oct. 5, 2004 - As part of its strategy to become the nation's leading supplier of low carb foods and beverages, Sunset Brands Inc. today announced it has completed the acquisition of Vancouver, Wash.- based Low Carb Creations(TM) Inc., one of the nation's premier low carb food manufacturers. Concurrently, Sunset Brands announced it has merged with a publicly-traded corporation to form a new public company that will initiate trading on the Over-the-Counter Bulletin Board.

With the two transactions complete, Sunset Brands today became the first low carb-dedicated company in the United States to trade its stock publicly. To sustain its category leadership position, the company says it plans to continue acquiring reduced carb specialty food manufacturers.

"Adding Low Carb Creations' leading-edge product portfolio and founder Linda Langdon's low carb market expertise to the Sunset Brands family is another step in our strategy to build what the industry lacks - a category leader with great tasting, low carb foods," said Todd Sanders, Sunset Brands' CEO.

According to Sanders, one of the attractions that drew Sunset Brands to Low Carb Creations(TM) was Langdon's reputation as a low carb lifestyle spokesperson throughout the industry. He noted that Langdon's innovative approach to developing great tasting, honestly labeled low carb products was what solidified the relationship. "She doesn't follow the industry mold of producing bland tasting bars and mixes. Her cheesecakes, cookies, pasta products and other foods are delicious and deserve the national distribution and promotion that Sunset Brands will provide."

Under Langdon's leadership, Low Carb Creations(TM) launched into the low carb world in 2002 with its line of delectable desserts and beverages, quickly generating $4.2 million in sales and finishing its first year with a healthy profit. The company has since added a line of savory entrees that are showing significant growth potential. "It's an exciting day in the low carb
marketplace to witness the marriage of a great brand of healthy lifestyle foods with the strategic expertise and marketing strength of a public company like Sunset Brands," said Langdon, who will serve as executive vice president for Sunset.

"Like Low Carb Creations(TM), Sunset Brands proudly stands behind all of its products, insisting they meet rigorous standards of production, taste, appearance and truth-in-labeling. These were all-important considerations for us, and Sunset Brands exceeded our expectations," added Langdon.

Industry sources note that while the exponential growth of low carb product sales may have slowed this year, the nation's carb-cutting trend is still going strong. In its August 2004 Times and Trends report, titled "Carb- Cutting Shoppers," Information Resources Inc. (IRI) noted that an estimated 26 million Americans are on a low carb diet and some 70 million are informally
limiting their carbohydrates intake. IRI, a global provider of market content and analysis, said in its report that sales of naturally low carb product categories are up 5.8 percent in the 52-week period ending 6/13/04, outpacing the 1.7 percent rise in total food and beverage sales.

Research demonstrating the effectiveness of low carb diets on weight loss has helped drive consumer demand, boosting product sales from non- existent a decade ago to $1.2 billion in 2004 (Nutrition Business Journal). At on-line sites, retail grocers, specialty outlets, fast food restaurants, health food stores and restaurant chains, the demand for low carb products is
helping to drive the transition from a popular fad to a mainstream lifestyle.

Sunset Brands' Sanders said his company's goal is to aggregate a select group of specialty low carb manufacturers like Low Carb Creations(TM) to be the brand of choice for the millions who want to enjoy a more wholesome, healthy lifestyle. "By integrating several top-quality brands, establishing partnership programs with leading retailers and maximizing our cost
efficiencies, we hope to achieve economies of scale necessary to establish Sunset Brands as the market leader in low carb, healthy lifestyle food products," he said.

About Sunset Brands Inc.
Sunset Brands was originally formed in November 2003 to capitalize on the large and growing demand for low and reduced carb foods and beverages, popularized by the Atkins Diet, a steady flow of medical research, the media and others. Concurrent with today's merger and acquisition announcement, Low Carb Creations(TM) -- a Vancouver, Wash.-based food and beverage manufacturer -- is now Sunset's principal operating unit.

Low Carb Creations(TM) products (marketed under the brands of Low Carb Creations, SipperSweets, Bella Carb and Carb Ole) are currently available through regional grocery chains and specialty shops throughout the U.S., as well as Costco, Food 4 Less, Fred Meyer, Hi Health, Shop & Cart, Target Stores and Whole Foods Markets. Distributors of Low Carb Creations' products include: Atkins Nutritionals, Haddon House, HP Distributors, JAMB,
Mountain People's Warehouse, Milbrook Distribution Services, Nature's Best and Tree of Life.

For more information or a complete media kit, please click on www.sunsetbrands.com/news.php

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For Media:
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Aaron Ellis, 503-223-2168 or via email at aaron@KOisOK.com