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LOW CARB Press Releases

May 17, 2004 06:00 ET

Cracker Barrel Old Country Store(R) Expands Menu With Daily Dinner Features and Low-Carb Section
Changes include a new Spanish/English menu for Spanish speaking guests

LEBANON, Tenn., May 17 /PRNewswire-FirstCall/ --
Many folks know all about the good country cooking at Cracker Barrel Old Country Store(R). But guests will notice a whole new list of favorites on the menu, because Cracker Barrel has daily dinner features and a low-carbohydrate section in a re-designed menu now available in all Cracker Barrel locations.

"Our daily dinner features and low-carb offerings give our guests more options when they're hungry for good country cooking," said Cy Taylor, Senior Vice President of Operations. "Many of these dishes are proven winners. Items like Broccoli Cheddar Chicken, Turkey n' Dressing, and Butter Baked Chicken have done well for us as seasonal promotions. We decided to make these seasonal favorites available every week."

Available every night of the week, the daily dinner features will include Homestyle Chicken (Sunday), Fried Pork Chops (Monday), Butter Baked Chicken (Tuesday), Broccoli Cheddar Chicken (Wednesday), Turkey n' Dressing (Thursday), Friday Fish Fry, and Chicken n' Rice (Saturday). Each dinner includes two vegetables and is priced at $7.99.

Cracker Barrel is also introducing a "low carb" section of the menu for those guests who are watching their carbohydrate intake. "We've made it easy for folks counting carbs to still enjoy good country cooking," said Mark Tanzer, Vice President of Product Development. "We have twelve different meal selections and four side items in the low-carb section of our lunch/dinner menu. All of these main meals have less than ten net carbs. Our breakfast menu options come with only three net carbs, and breakfast is served all day."

Cracker Barrel is also making other changes to its breakfast and lunch menu. Pancakes are prominently featured and daily lunch specials include favorites like Baked Chicken n' Dressing, Chicken Pot Pie, and Turkey n' Dressing. The menu looks a little different, but rest assured that you will still find Cracker Barrel favorites being served.

"Our guests have told us what they like, and we've kept their favorites on the menu," said Taylor. "We're very excited about these daily dinner specials and our low-carb selections. We believe our guests will appreciate the additional selections as well."

Cracker Barrel is also offering a Spanish/English version of this new menu. The Spanish/English menu features the same items and helps Spanish- speaking guests gain a better understanding of old fashioned comfort foods. The Spanish/English menu is easily understood because it places the English translation directly next to the Spanish text.

"This menu translates good country cooking from English to Spanish," said Taylor. "The color-coded format enables our servers to clearly understand what the guest is ordering. We've found a way to overcome the language barrier and the bilingual communication helps our servers deliver the food in a timely manner."

The new breakfast, lunch/dinner, and Spanish/English menus will be available at every location of Cracker Barrel Old Country Store beginning May 17, 2004. The Spanish/English menu, as well as existing Braille/large- print menu, is available upon request.

To view an electronic versions of the new menu, the low-carb section, or the Spanish/English menu, please visit the media room at www.crackerbarrel.com .

About Cracker Barrel
Cracker Barrel Old Country Store, Inc. is a wholly owned subsidiary of the publicly held CBRL Group, Inc. (NASDAQ:CBRL) . Cracker Barrel was established in 1969 in Lebanon, Tennessee.

Each Cracker Barrel Old Country Store is modeled after an authentic country store, featuring old photographs, antiques, memorabilia, and a real woodburning fireplace with a stone hearth to add a warm cozy touch to the dining room. The restaurant serves up hearty meals of such comfort foods as meatloaf and homemade chicken n' dumplins, and the biscuits are made from scratch using an old family recipe. The retail store has over 2,700 gift items including accessories for the home, old-fashioned candies, books on audio, nostalgic items, and children's games and puzzles.

Cracker Barrel Old Country Store, Inc. operates 498 company-owned units in 41 states. Every Cracker Barrel is open seven days a week with hours Sunday through Thursday, 6 a.m. - 10 p.m., and Friday and Saturday 6 a.m. - 11 p.m.

Source: Cracker Barrel Old Country Store