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LOW
CARB Press Releases
Mar
29, 2004 09:16 ET
Low-Carb Dieters Seek Lower-Fat Options, Look to Increase Variety
and Convenience to Overcome the 'Low-Carb Blahs'
BATTLE CREEK, Mich. -- The
recent controversy swirling around the appropriate amount of
saturated fat in low-carb
diets such as Atkins has led many consumers to look for creative
ways to reduce fat intake without compromising their low-carb
diet. At the same time, many dieters are developing a case of
the "low-carb blahs" as they adhere to a strict regimen
that offers limited food options.
A recent survey by Morningstar Farms(1) highlights the significance
of this shift, showing that the combination of low-carb foods
coupled with reduced fat was important to more than half (56
percent) of low-carb dieters. Women (60 percent) were more likely
than
their male counterparts (50 percent) to note that food that
is both low-fat and low-carb would help them when following
a diet
like Atkins, South Beach or the Zone.
The survey also concluded that:
* More than six in 10 dieters rank having more "low-carb" food
options important.
* More than half (54 percent) suggest that convenient, ready-made
foods are key to their success.
* Primary grocery shoppers among the low-carb dieters (62 percent)
cite having a variety of food options as the most important
factor that would help them follow their dietary regimen.
* More than one-third of low-carb dieters (37 percent) say learning
more convenient food preparation is an important factor in maintaining
their new eating habits and lifestyle.
"
There are a number of reasons to be concerned about the long-term
health implications of diets that are high in saturated fat," said
Ruth Lahmayer, M.S., R.D., nutrition expert and former national
spokesperson for the American Dietetic Association. "Additionally,
as this and other studies have shown, there's mounting evidence
that consumers following many of today's popular low-carb diets
often fail due to a lack of varied options."
"
Foods from Morningstar Farms are great for most weight-loss programs
and address one of the key reasons many consumers don't succeed
on popular diets -- they get bored and give up because they crave
a broader range of options," said Tony Palmer, president
of Kellogg's natural and frozen foods division.
"
Morningstar Farms foods are great for almost anyone, but they
can be a virtual 'tow truck' for consumers stuck in a low-carb
rut," said Lahmayer. "There are 13 products that are
low in carbohydrates and fat, helping consumers overcome all
three major low-carb concerns -- variety, convenience and fat
-- and
all without sacrificing taste."
The 13 Morningstar Farms foods have package labeling alerting
consumers to their low-carb, lower-fat status. Products include
Better 'n Eggs, Veggie Breakfast Sausage Links, Veggie Breakfast
Sausage Patties, Veggie Breakfast Bacon Strips, Burger Style
Recipe Crumbles, Ground Meatless Crumbles, Scramblers, Better
'n Burger,
Grillers Original, Grillers Prime, Harvest Burger Original,
Sausage Style Recipe Crumbles, and Tomato & Basil Pizza
Burger.
The Morningstar Farms brand is part of Worthington Foods, acquired
by Kellogg Company in 1999. Morningstar Farms offers the industry's
largest variety of veggie foods and leads the meat alternative
category.
With 2003 sales of nearly $9 billion, Kellogg Company is the
world's leading producer of cereal and a leading producer of
convenience
foods, including cookies, crackers, toaster pastries, cereal
bars, frozen waffles, meat alternatives, pie crusts, and ice
cream cones.
The company's brands include Kellogg's, Keebler, Pop-Tarts,
Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin,
Morningstar
Farms, Famous Amos, Carr's, Plantation, Ready Crust, and Kashi.
Kellogg products are manufactured in 17 countries and marketed
in more than 180 countries around the world. For more information,
visit Kellogg's web site at www.kelloggcompany.com .
(1) eNATION Online Survey by Synovate on behalf of Morningstar
Farms, February 2004
Source: Kellogg Company
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